Sierra Nevada Brewing Co.

Sacramento, California

Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

The Area Marketing Manager is the marketing face of the Sierra Nevada brand to the consumer, our distributor partners, event partners, key accounts and our sales counterparts. The AMM is charged with developing tactical plans around identified growth and branding opportunities and delivering results on those opportunities by generating brand affinity, trial, growing brand awareness, driving word of mouth and building long term pull in their key volume and influencer markets within assigned area. The AMM achieves this through execution of Field Marketing tactics such as event activation, influencer seeding / relationships, national program activation, partnering with sales and social media activities.

What You Will Do:

  • Partnership Acquisition: Acquiring partnerships that draw our target demographic; Partnering with events, influencers, and brands that align with Sierra Nevada sales and marketing objectives; Negotiating event sponsorship in line with market value and regional budgets
  • Event Activation: Identify and build activation plans around events / programs that grow brand affinity; Determine when per diem support is needed and help direct their work at events / programs; Execute and support events in sports & music scenes that are relevant to the market, to Brand DNA and targeted consumers; Build activation plans around key events; Develop innovative activation elements to impact the consumer
  • Sales & Marketing Integration: Support opportunities to add value to sales counterparts; Support programs that are integrated with sales and distribution partners to drive distribution and consumer sales; Actively participate in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices; Attend and participate in training programs provided by the Trade Quality Team to enhance knowledge in areas such as selling skills, negotiation skills, beer quality, etc. to increase impact when out in the trade or assisting in crew drives
  • Key Community Relationships: Develop & maintain relationships with key influencers in our relevant key communities; Develop relationships with opinion leaders and brands that are relevant to Brand DNA; Build Sierra Nevada as a relevant and standout brand in key markets
  • National Program Activation: Support plans that bring the designated National Programs to life in key communities; Work hand in glove with sales to support plans that build momentum around these key focus periods
  • Social Content Development: Increase the reach and show consumers how we support their local communities by using content captured at events / activations that ladder back to Sierra Nevada brand messaging
  • General Administrative: Maintain and complete event files as needed; Create tactical plans for all major partnerships; Write and share recaps as needed

Please Apply if You Have:

  • Bachelor's Degree required or any combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved
  • 3 years Experiential and Brand Marketing experience required and
  • Experience in the CPG, food, or beverage industry preferred
  • Proficient in Microsoft Office Suite
  • Strong knowledge of the Craft Beer industry preferred
  • Ability to identify and build plans that engage consumers in a way that will grow brand affinity
  • Good interpersonal skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team
  • Ability to work accurately with close attention to detail
  • Willingness and flexibility to adapt to changing business needs and deadlines
  • Exhibit a professional, business like appearance and demeanor
  • Strong analytical ability with active listening skills
  • DL - Driver's License Free of any major moving violations within the last three years upon hire required

Additional Requirements to Consider Before Applying
  • You must be at least 21 years of age to perform the duties of this role
  • Selected candidate must pass a pre-employment, post offer background check and drivers' license check
  • Before applying for this role, please review the full job description, including the physical demands and working environment:

** This position will remain open until filled; online applications will be reviewed weekly **

Sierra Nevada Brewing Co. is an Equal Opportunity Employer

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