Brand Marketing Co-Op
DraftKings

Boston, Massachusetts


We are DraftKings Inc.

We're a publicly traded sports technology company headquartered in Boston, MA with offices around the world and an expanding global presence.

Our core belief is simple: life is more fun with skin in the game. It's why we create new innovative and thrilling ways to connect people to the best gaming and betting experience. And we do it responsibly.

We have the mentality of a tech start-up even though we've been around for years and are proven leaders. And it's this innovation-first attitude that sets us apart and shows in everything we do-always looking ahead, building what's next, striving for better, and continuously reinventing the industry.

The Role

We're looking for a part-time Co-op on the Brand Marketing Team to play a key role in supporting strategic initiatives to guide DraftKings' Brand Experience along the consumer journey. A successful candidate will create value for our players through a multitude of touchpoints that in return, drives relevance, recommendation intent, engagement, and growth.

Responsibilities

  • Supports brief development and works with creative and channel marketing teams to bring campaigns that deliver proof of our point of view and brand positioning to market.
  • Assists in creative strategy development for promotional periods.
  • Assists with the coordination of cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables for key brand initiatives.
  • Supports brand initiative alignment across the organization with key stakeholders, and outside collaborators.
  • Assists with brand team workflows and processes to drive efficient working models and operational excellence.
Qualifications

The ideal candidate has the following key attributes: creativity, collaborative spirit, confidence, initiative and enthusiasm. Specifically,
  • Currently enrolled in Bachelor's degree program
  • Some understanding of modern marketing (digital, experiential & social)
  • Excellent communication & presentation skills, written and verbal
  • Experience working with a team (classroom, previous jobs, sport, etc.)
  • Ability to develop cross-functional relationships
  • Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment
  • Ability and willingness to come up with creative solutions for problems
  • Willingness to roll-up sleeves and get the work - big and small - done
  • Avid fan of sports and pop culture
DKCP2022


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