Category Customer Insights Manager
ITG Brands

Category Customer Insights Manager

Location

North Carolina

Role Type

Permanent

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WHO WE ARE

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

What You Will Do

Build competitive advantage for ITGB by developing compelling, holistic and objective Category and Shopper Insights that enable category growth strategies at retail and enable ITGB to achieve sales and profitability targets. The position is expected to be the go-to category expert, responsible for providing in-depth category, retail, consumer and shopper expertise.

Key Responsibilities

• Relationship Management: Develop and cultivate strategic relationships with leading tobacco retailers, positioning ITG Brands as the go-to partner for all category management needs.
• Category Expertise: Build a comprehensive understanding of product attributes, strategies, tactics, and competitor trends within assigned categories and customer segments.
• Cross-functional Collaboration: Work effectively with Sales, Brand Marketing, Consumer Insights, and other teams to collect, analyze, and share category insights with customers.
• Subject Matter Expertise: Serve as the internal expert on category & customer insights by mastering POS, customer loyalty card data, and space management software.
• Strategic Advisory Role: Partner with Chain Sales Account teams to provide category expertise, drive value, and increase engagement with key retailers.
• Data Analysis and Insights:
• Objectively evaluate sales, shipment, and shopper data to identify trends, opportunities, and performance gaps (e.g., distribution, assortment, merchandising).
• Leverage data from multiple sources to create impactful reports and presentations for internal stakeholders and external retail partners
• Translate data insights into actionable recommendations to promote category growth and profitability.
• Provide ad-hoc category management reports, trend analysis, customized reports, and support special project initiatives for internal and external leaders.
• Communication and Presentation Skills:
• Build and deliver compelling presentations to a variety of audiences, influencing key decision-making. Employ critical thinking and problem-solving skills to translate complex analyses into clear and actionable insights for retailers.
• Continuous Learning: Stay abreast of industry developments and best practices in category management, actively seeking knowledge to enhance departmental capabilities and personal growth.

Qualifications

Requirements

Education:

• Bachelor's degree in Business, Data Analytics, Economics or a related field

Experience:

• 3+ years of experience in Category Management, Sales Strategy or Shopper Insights
• Proven track record of building and managing strong relationships with retail partners and cross-functional teams
• Experience working with complex data sets and translating them into actionable insights

Skills:

• Data Analysis: Proficiency in using data analytics tools and techniques to identify trends, opportunities, and performance gaps
• Critical Thinking: Ability to analyze complex problems, identify solutions, and translate insights into actionable recommendations.
• Communication & Presentation: Excellent written and verbal communication skills, with the ability to deliver clear and compelling presentations to diverse audiences.
• Collaboration: Proven ability to work effectively in a cross-functional environment, collaborating with internal teams (Sales, Marketing, Consumer Insights) and external partners (Retailers).
• Software Skills:
• Advanced proficiency with syndicated and shopper data, and measures (Circana, Nielsen, Numerator, Loyalty data, etc.)
• Intermediate to Advanced Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

Work Environment and Physical Demand

• Willingness to travel 15-25% of the time
• Must be 21 years of age or older
• Must possess a valid driver's license issued from state in which employed

What We Offer

• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans

• Dollar for dollar 401k match up to 6% and 5% annual company contribution

• 15 Company-paid holidays

• Generous paid time off

• Employee recognition and discount programs

• Education assistance

• Employee referral bonus program

• Hybrid workplace - remote / in office

• Summer hours

• Casual dress policy Monday through Friday

Applicant Information

This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.

Everyone Belongs

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at TalentAcquisition@itgbrands.com.

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