Channel Marketing Manager
Alteryx

We're looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Seeking an innovative partner marketer with a passion for the channel and a track record for delivering results. As a Channel Marketing Manager, you will develop awareness, create demand and drive revenue through (and with) strategic partners and lead two-tier distribution marketing efforts.

You will collaborate with our global strategic alliances, channel sales and demand generation teams to drive a broad range of go-to-market initiatives spanning partner recruitment, brand experience and communications, and demand creation.

Your creativity will help strengthen partner relationships through the creation of unique brand experiences, and your analytical mindset will serve well when collaborating with our field and campaign marketing teams. The Alteryx partner program is poised to grow significantly in the coming year and this role provides a unique opportunity to help shape its future success.

Reporting to the Sr. Channel Marketing Manager and focus on the following:

• Develop partner-ready marketing campaigns through two-tier distribution to support partner sales growth.
  
• Develop and execute targeted recruitment campaigns through Distribution and activate existing partners such as Solution Providers and DMRs.
  
• Work in conjunction Channel Account Managers to establish quarterly marketing plans for Solution Providers and Distribution.
  
• Review quarterly business results with Distribution channel and Solution Providers and identify gaps and areas of improvement.
  
• Collaborate with the partner sales team and demand programs to create winning go-to-market plans; develop comarketing campaigns to support the achievement of aggressive growth targets.
  
• Monitor and measure performance of marketing programs and demand generation activities though weekly reporting.
  
• Responsible for the ongoing aspects of partnerships, including channel readiness in launches of training, event coordination, and partner satisfaction survey
  

Requirements

• Deep channel experience with a minimum 5 years of progressive responsibility in channel / partner marketing in the Technology/Cloud/SaaS/Enterprise Softwa industry.
  
• Proven success developing marketing programs that motivate and empower partners to drive revenue.
  
• Articulate speaker comfortable leading small planning meetings or presenting to large groups.
  
• Strong writing skills with emphasis on creating sales tools, partner messaging and writing for response
  
• Proven ability to translate insights into both a strategic vision and tactical execution plan.
  
• Strong project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
  
• Experience partnering with business development, product managers, field marketing managers, and channel sales managers.
  
• Familiar with Marketo, Salesforce, and industry PRMs.
  

Compensation:

Alteryx is committed to fair and equitable compensation practices. The salary range for this role in Broomfield, CO is $70,000 - $115,000. This position is remote-friendly and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.

This role is eligible for variable compensation including bonus and stock grants.

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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

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