Consumer Insights Manager
Spectrum Brands

Appleton, Wisconsin

This job has expired.


Division Information","content":" Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Juiceman®, Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user. Spectrum Brands Commercial Operations Team is a cross-business unit organization responsible for operational activities and execution to enable the success of business unit strategies for both digital and traditional channels. Our Commercial Operations Organization consists of teams focused in the following areas; Consumer Insights and Analytics, Digital Consumer Experience, Ecommerce Sales Strategy and Operations, and Revenue and Profit Management. These teams work collaboratively with each business unit to maximize our competitive edge in the marketplace."title":"Job Summary","content":" ** When we return to office, this role will require relocation to the Madison, WI area or ability to commute to that office 2-3 days per week. The Consumer Insights Manager is responsible for the design, implementation, and analysis of marketing research to provide consumer insights for the Home & Personal Care business unit. They will act as a strategic consultant for the marketing organization through the use of primary and secondary data analysis. A successful person will bring creative solutions for the collection and analysis of consumer trends, behaviors, and preferences. The Consumer Insights Manager will need to have the ability to build close working relationships with multiple teams and be able to effectively communicate relevant research findings."title":"Primary Duties & Responsibilities","content":" Provide recommendations to support strategic direction on products, channels, and brands to Senior Management, Brand/Product Manager, New Product Development (NPD), and sales based on market research. Work with Brand Marketing team on research that defines consumer expectations, desires, etc. Lead marketing research projects to support new product development process optimizing product design, features, and appeal. Work closely with the innovation marketing team, new product development team, and industrial design team on all new product research. Translate business questions into an appropriate research methodology, and translate data and outcomes back into business actions. Familiar with basic and advanced research methodologies, and able to advise on research options. Demonstrates effective project management including selecting and guiding suppliers, managing budgeting and timeline constraints and, delivering actionable research reports. Present research to Senior Leadership, Brand Marketing, and Product Managers. Lead a variety of research including: consumer segmentation, concept testing, advertising campaign testing, brand/category awareness testing and general shopping behavior. Sets research standards to ensure projects are designed to ask the right research questions and address important business objectives. Develop regular standardized reports summarizing research findings as needed. Helps select and manage external agencies and suppliers by setting a clear understanding of project scope, budget, and deliverables. Collaborate with other leaders in the development of a coordinated budget recommendation. Provide fiscal oversight of allocated resources, assets and expenses. Make necessary decisions to adjust for variations in projected budget income caused by fluctuating volumes and other external factors. Utilize secondary data sources to provide general market and economic trends. Establish library of all research derived from both internal and external studies, and serve as central resource regarding all consumer research for Spectrum Brands Home & Personal Care business unit."title":"Education and Experience Profile","content":" Bachelor's Degree required. MBA or Masters strongly preferred with a concentration in market research or marketing communications. 5+ years of experience in a consumer insights/market research or similar role. Additionally: Client-side work in consumer products/durables preferred. Supplier-side research experience a plus. Broad based experience in quantitative and qualitative research methods, with the ability to design and execute research from the ground up. Experience communicating to different audiences and stakeholders: brand leadership, cross-functional team members, agency and retail partners, etc. Experience discovering consumer insights that lead to actionable recommendations. Experience managing a research budget according to annual plan objectives."title":"Required Skills","content":" Excellent written and oral communication skills. Must have ability to analyze complex data and situations and develop a range of solutions. Knowledge of statistics and statistical applications Must possess strong strategic skills to be able to draw insights and recommendations from research. Ability to excel in a fast paced, dynamic work environment. Ability to manage multiple tasks/strong organizational skills. Strong knowledge of MS Office, advanced Excel skills. Ability to communicate effectively with all levels within the organization. Familiarity with marketing research measurement techniques, practices, and theories. Must be comfortable presenting in front of internal and external customers."title":"Work Environment **This position can sit in our Middleton (Madison) WI -or- Earth City (St Louis) MO office. Working conditions are normal for an office environment. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer. #LI-SO1


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