Copywriter
DraftKings

Boston, Massachusetts


Join a groundbreaking team.


DraftKings is seeking a strategic and conceptual copywriter with clear marketing strengths and a love for sports. The Copywriter will play an integral role in the creation of brand marketing and performance marketing campaigns. The Copywriter will bring forth big ideas informed by company goals and will be able to translate ideas effectively across all marketing channels. This role will be crucial in maintaining the integrity and authenticity of the brand's content.
What you'll do:

  • Craft copy for both brand marketing and performance marketing campaigns that supports the sensibilities of the brand and generate extraordinary results
  • Lead conceptual thinking and development of campaign-work for sponsored partnership opportunities
  • Works with creative director, art director, designers, coders and stakeholders to deliver exceptional on-brand work that consistently meets and/or exceeds project goals
  • Lead copy execution for cross-channel and direct-marking campaigns
  • Provides direction to members of the design team for given campaigns
  • Become an expert on brand and strategic marketing goals
  • Stay current on marketing trends, best practices, and emerging tech
What you'll bring:
  • A four-year degree (preferably in English, Journalism or a related field) and three to five years in a marketing copywriting role
  • A passion for writing, love for sports and sports culture and a relevant portfolio
  • Strong experience on large cross-channel and/or direct-marketing initiatives across media, both online and off
  • Excellent communication skills, both written and verbal
  • Ability to juggle multiple projects/stakeholders, and quick deadlines
  • Attention to detail and a passion for high-quality work a must
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