Manager, Social Media
Shearman and Sterling

Job Description

Role Summary

The Manager, Social Media ("Manager") will lead planning and execution of Shearman & Sterling's social media marketing and engagement initiatives. The manager is responsible for building a best-in-class social media program to promote the firm, its business units and practice areas across all key platforms and build visibility around the firm's capabilities, partners, accomplishments, wins and culture.

The manager will partner with the Chief Communications Officer and marketing team to create visionary brand storytelling that drives differentiated awareness and creates a strong emotional connection with internal and external audiences. The manager will focus on spearheading strategy, content creation, collaboration, best practices, and innovation, as well as oversee execution of social media globally to help grow social follower base and increase engagement across multiple channels.

The manager will translate the firm's culture, vision and brand and bring it to life through organic and paid social media, in support of marketing and strategic business objectives. The manager is responsible for creating a dynamic social media strategy and developing meaningful content that can be adapted to specific markets and multiple social media platforms. The manager will create programs for training and adoption of social media across the firm globally and build a network of ambassadors within the organization.

Key Responsibilities

• Define vision and strategy for a comprehensive, integrated social media practice.
  
• Lead/oversee creative and strategic direction of social content in partnership with CCO and Director, Communications.
  
• Develop roadmap and robust, innovative strategy that emphasizes the firm's culture, vision, brand, expertise and sets it apart from competitors.
  
• Partner with marketing, communications, and business development teams to execute social strategy for the firm globally.
  
• Lead development, oversight and execution of social media content calendar, organic content, and channel management programs.
  
• Develop and execute a paid social media strategy that builds community, drives engagement and accomplishes the firm's goals.
  
• Create opportunities to bring the firm's culture, vision and brand to life and drive social buzz and engagement around firm accomplishments and wins, hires, thought leadership on industry and business trends and cultural moments.
  
• Develop brand playbook for how firm will engage through social, including development of brand personality and tone, priority channels, content engagement pillars and engagement calendars.
  
• Serve as a thought leader in the organization, collaborating closely with internal stakeholders including marketing, communications, and business development, to produce outstanding content and drive consistency in messaging.
  
• Develop KPIs, measurement framework and reporting for social media growth, engagement and performance.
  
• Monitor, measure, and analyze the effectiveness of initiatives; make recommendations to optimize performance; communicate wins across the organization.
  
• Keep current on new and emerging trends and platforms.
  
• Gain creditability as trusted advisor to partners and senior stakeholders on social media and external communications.
  
• Build relationships with marketing colleagues, partners, and other fee earners.
  

Knowledge, Skills & Attributes

• Exceptional communicator with strong writing, editing and social media skills and an attention to detail; ability to deliver creative content (text, images, and video).
  
• Expertise in social communication channels including, but not limited to, LinkedIn, Twitter, Facebook, Instagram, YouTube.
  
• Understanding of the social landscape and available listening and analytics tools (Sysomos, HootSuite, Meltwater, Amplify).
  
• Supervisory or project management experience.
  
• Capacity to lead and motivate a team and an ability to collaborate with staff across global offices.
  
• Advanced analytical skills including the ability to identify key data sources and use data-driven insights to effectively improve business decisions.
  
• Strong ability to communicate clearly and credibly across multiple audiences.
  
• Able to develop and execute programs that cut through industry noise to measurably achieve communications objectives and key results.
  
• Ability to develop and create relationships with respect and credibility with senior law firm partners and business unit leaders.
  
• Strong attention to detail and a commitment to excellence.
  
• Ability to effectively manage multiple projects simultaneously and under time pressure.
  
• Track record as a problem solver with the ability to manage multiple priorities.
  
• Able to operate autonomously.
  
• Strong advising and influencing skills.
  
• Great networking and advocacy skills; able to build relationships with stakeholders internally.
  
• Innovative mindset and stays on top of current digital and social trends, as well as business and industry trends.
  
• Strong sense of teamwork.
  
• Proficient with Microsoft Office Suite (Word, PowerPoint, Excel).
  

Education & Experience

• Bachelor's degree from a four-year college or university in a related field.
  
• 7-10 years of direct, hands-on social media experience.
  
• Marketing, business development or communications experience in a professional services environment. Law firm experience a plus.
  
• Experience with graphic design and/or video software.
  

Physical Activity/Other Miscellaneous

• Flexibility to work outside regular business hours will be necessary.
  

Shearman & Sterling's compensation is merit-based. The good faith, annualized salary range for this position is $125,000 to $170,000 depending on the candidate's overall experience and other job-related factors permitted by law such as, education, training, other responsibilities. The annual salary range listed is just one component of Shearman & Sterling's total compensation and benefits package which includes a discretionary bonus, paid leave, life, health, accident and disability insurance; and a 401(k) plan.

Location(s)
New York-599

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