Marketing Automation Specialist

Boston, Massachusetts

The strategy behind the game.

DraftKings is looking for a self-starter with a strong background in digital marketing to drive forward automation projects & create efficient processes for the Paid Social & Programmatic team. You will play an integral role to ensure DraftKings is delivering best-in-category marketing. While you have day-to-day responsibilities to support the digital marketing team, your scope will have a project focus to position DraftKings to win over the long term.
What you'll do as the Digital Marketing Automation Specialist:

  • Owning automation roadmap for the team. Scope includes driving forward current automation projects (bid modeling, dynamic ads), identifying & prioritizing future projects, and collaborating with cross-functional stakeholders to deliver solutions that fit marketer's needs.
  • Working with digital leads to submit detailed, accurate spend projections.
  • Flagging data issues & driving data improvements with internal (Marketing Ops, Analytics, Marketing Platform, Data Eng) & external (MMP, ad networks) stakeholders.
  • Scoping out dashboards - working with Analytics to bring reporting & performance data views & visualizations to production.
What you'll bring:
  • Bachelor's degree required-ideally in a quantitative field.
  • 4+ years of experience in digital performance marketing, with ad buying/operations experience
  • Deep understanding of mobile and web attribution.
  • Excels at establishing scalable processes
  • Strong cross-functional collaborator
  • Up-to-date with the latest trends, market-leading tooling, mobile measurement platforms, and best practices mobile performance marketing.
  • Proven ability to deliver complex, long-term strategic project work while balancing day-to-day responsibilities
  • Analytically minded, strong attention to detail and the ability to identify trends within data sets
  • Thrives working in a fast paced environment

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