Medicare Marketing Program Manager, remote
Mass General Brigham Health Plan

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world's leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage.

Our work centers on creating an exceptional member experience - a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise within a consciously inclusive environment where diversity is celebrated.

We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.

The Marketing Program Manager of Medicare Advantage Marketing plays an important role in supporting the company mission to help people live healthier lives. They are responsible for ensuring that the team produces high-quality marketing campaigns that support Medicare Advantage growth and retention goals.

The Marketing Program Manager of Medicare Advantage Marketing works closely with other members of the marketing team and with stakeholders across the organization to develop and execute an integrated marketing plan that contributes to a best-in-class Medicare customer experience.

This role requires someone with a strategic mindset, problem-solving skills, a deep understanding of our industry, and a focus on measurement and optimization.

ESSENTIAL FUNCTIONS
Oversee the day-to-day execution of all Medicare Advantage marketing plans from conception to completion
• Build, manage, and monitor current campaigns, ensuring the appropriate goals, plans, resources, and milestones are documented and socialized so the team meets deadlines and completes necessary tasks
• Manage the tracking, evaluation, and optimization of campaign performance
• Brainstorm new ideas for campaigns based on existing data and metrics
• Realign plans and tactics as necessary to ensure optimal outcomes
• Coordinate with the marketing account managers, sales team, senior leadership, and other departments to produce effective strategies
• Create regular executive summaries and report on the performance of our department activities
• Stay current on established industry best practices to provide lead generation, increase brand awareness and engagement to ensure business objectives are met

Lead and develop a growing team of marketing professionals at a variety of levels
• Participate in strategic planning and implementation on topics such as team structure, processes, resources, succession & growth, and learning curriculum
• Communicate information to employees in a timely manner
• Clearly document and communicate roles, accountability, goals/objectives, and expectations
• Support the development a framework to metrics to measure team performance, hold employees accountable, recognize success
• Identify opportunities for learning/coaching to improve performance
• Ensure diversity, equity, and inclusion are integrated as a guiding principle
• Hold self and others accountable to meet commitments
• Inform, engage, inspire, motivate, and actively listen to employees
• Build strong relationships and infrastructures that designate Mass General Brigham Health Plan as a people-first organization

• Other duties as assigned with or without accommodation.

WORKING CONDITIONS AND PHYSICAL EFFORT

• Work is normally performed in a typical remote office work environment
• Occassional local travel to Massachusetts-based in-person events required

Qualifications
KNOWLEDGE AND EDUCATION

Required:
Bachelors Degree or the equivalent combination of training and experience, plus 5-10 years of related experience.

EXPERIENCE

Required:
• 5-10 years of relevant work experience in related areas of event and content strategy with a solid track record of leading and managing a team

• Medicare Advantage experience is required
• Innate attention to detail and a strategic mindset
• Excellent time management, resource management and planning skills
• Professional oral and written communication skills.
• Extensive experience managing c-level communications and content

Preferred/Desired:
• Ability to manage time and juggle multiple priorities to execute high quality deliverables
• Experience working in a fast-paced, highly cross-functional organization

SKILLS/COMPETENCIES

• Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.
• Bring fresh ideas forward by listening to and working with employees and the people we serve.
• Respect the talent and unique contributions of every individual and treat all people in a fair and equitable manner.
• Strong, demonstrated track record of an ability to execute on time, on budget, and on scope.
• Strong aptitude for technology-based solutions.
• Ability to inject energy, when and where it's needed.
• Current in healthcare trends.
• Demonstrated forward, visionary thinking; ability to see "what is" and envision "what could be."
• Ability to develop, introduce, defend, and gain support for a new ideas and approaches.
• Excellent leadership skills and leadership track record.
• Ability to translate and communicate complex topics in a variety of forums, tailoring communications to effectively fit and influence the targeted audience; strong executive presence, presentation and communication skills. Strong verbal, active listening, and written communication skills required.
• Ability to view the long-range trends and cycles of the business and industry and see the "big picture."
• Ability to apply a variety of strategic frameworks to analyze problems and to guide and develop solutions.
• Ability to challenge the status quo and drive innovative thinking and the capability to successfully implement strategy.
• Excellent interpersonal skills, including the ability to influence others at all levels of an organization.
• Strong EQ; exercises self-awareness; monitors impact on others; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback.
• Unquestionable integrity.

EEO Statement
Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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