Senior Analyst, Digital Marketing Analytics
DraftKings

We are DraftKings. We're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what's next, and continuously reinventing the industry. We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.
Love data? We do too.

We're looking for a Senior Analyst to help us scale quickly through data-driven action. When you join our Digital Marketing Analytics team, you will be at the center of our efforts to grow our user base through all our digital channels. You will partner with teams across the organization, from Engineering and Data Science to Creative Operations and Marketing, to help us efficiently reach new customers and grow. Sound good to you? Join us. If you would like to submit a cover letter, we would enjoy learning more about your background!
What you'll do as a Senior Analyst:

• Identify opportunity areas for new digital marketing campaigns and improved marketing efficiencies through campaign and customer value analysis.
  
• Support marketing strategy through analysis and testing of digital campaigns, landing pages, content optimization and more.
  
• Build reports, dashboards, and alerts to monitor performance of the Digital Marketing team's key success metrics.
  
• Develop models and automated processes to optimize marketing bidding strategies.
  
• Partner with Engineering and Marketing teams to identify and utilize the data needed to maximize digital marketing performance.
  

What you'll bring:

• 2+ years of experience in analytical roles.
  
• Bachelor's degree or equivalent in Mathematics, Statistics, Engineering, Computer Science, Business Analytics, or another relevant discipline.
  
• Expertise in SQL, Excel, R, Python, or statistical programming languages.
  
• Experience with data visualization tools (Tableau, Looker, etc.) and ability to tell a story with data.
  
• Comfortable in a fast-paced, results-driven environment.
  
• Ability to work cross-functionally and autonomously, with good communication skills and a strong desire to produce high-quality work.
  
• Experience in a marketing functional area preferred.
  
• Knowledge of sports betting, fantasy sports or online casino is a plus
  

This position can sit in the East Coast or remote; however, this work is to be performed entirely outside of Colorado.

#LI-AM1 #LI-REMOTE

Join Us!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what's next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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